Personalities and Channels Have Large Social Media Followings

(Click to download The Top New Mexico News Media on Social Media infographic)

ALBUQUERQUE, NM – New Mexico’s lucrative fall television rating season is in full swing; it is the season that traditionally sets advertising rates for the next year. As local media makes a play to be the most watched among different demographics, The Garrity Group Public Relations announced the media and personalities people turn to for news and information though the leading social networking channels.

With more New Mexico residents turning to social media for news and information, local media outlets are expanding their outreach beyond the traditional forms. The 2012 Garrity Perception Survey revealed that certain regions of New Mexico access social media more than others when searching for news and information on the Internet. Many news outlets and personalities are proactively reaching out to online audiences by connecting directly with their fans and followers.

The Top New Mexico News Media on Social Media infographic on www.aboutperception.com reveals that Newspapers have the largest social media presence, followed by television and radio. The largest online audience is captured through YouTube and KRQE-TV, boasting 20 million views. The most followed New Mexico news media on Facebook includes KOAT-TV with 23,048 followers. On Twitter, KOB-TV is the New Mexico news media with the largest audience; the station has 9,432 followers.

News personalities have their own unique followings. Leading the news pack is KOB-TV’s Steve Stucker with 9,424 Facebook fans and friends. He is followed by cross-town rival KRQE’s Kristin Van Dyke who has 5,340 Facebook friends. The Garrity Group based these findings on information that was available through public channels on October 25, 2012 and compiled research on the top media and personalities.

The 2012 Garrity Perception Survey identified that New Mexico residents access their news and information more through new media (internet news sites, blogs and social media) than any other form of traditional media sources. Specific to social media, 22 percent of New Mexico residents use sites like FaceBook, Twitter and YouTube as a primary source for news and information (an increase of six percent over the last year). The same survey shows that the 58 percent of New Mexico residents ages 18-34 access social media the most for news and information. More information about the survey and results can be found at www.garrityperceptionsurvey.com.

The Garrity Group Public Relations is the firm that leading organizations turn to for critical opportunities and issues that impact their operations in New Mexico. www.garritypr.com.

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