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About Perception

A Tale of Two Crisis Situations

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness...” with due respect to Charles Dickens, the same intro could be applied to both Bueno Foods (Bueno) and the Waste Isolation Pilot Plant (WIPP).

Both organizations are established New Mexico institutions with a proven track record of success in the respective food packaging and nuclear repository arenas.  Both organizations have recently faced situations that have dramatically kept them from accomplishing their organizational mission: a crisis.

New Mexico Shopping By the Numbers

Between social media strategy brainstorms, diving into website code, and vectoring the Garrity PR team into snowmen, it’s impossible for me to find hours to shop for last-minute gifts for friends and family. I’m not much of a shopper to begin with, but thankfully local products and services have come to the rescue.

‘Tis the Season

While our team can barely believe 2013 is nearly at a close, this season we’ve been fortunate to participate in many fun holiday events and activities. 

GPS: Hispanic Trends Accessing News & Information

For the last several years the holy grail of marketing communications has been the Hispanic demographic.  

And that is for good reason.  According to the United States Census the Hispanic demographic is the fastest growing minority segment of the population.  In addition, the increased purchasing power and confidence of increased income are very high.  Those top line facts are a few of many reasons fortune 500 corporations are finding ways to connect with this influential audience.

NMPRSA Announces 2013 Cumbre Award Winners

The Garrity Group recognized for outstanding public relations work

Albuquerque, NM – October 24, 2013 - The New Mexico Public Relations Society of America announced the winners of its annual Cumbre Awards. The Cumbre Awards celebrates the best examples of public relations work from 2013 and acknowledges the achievements of professionals in the industry. The Garrity Group shined, taking home multiple top awards. 

Garrity Perception Survey: Oil and Gas

The oil and gas industry in New Mexico faces some unique challenges.
 
It is a top contributor to the health and wealth of New Mexico’s economy. It is also one of the most maligned and misunderstood industries in New Mexico.  The industry and special interest groups equally share credit for advancing certain issues and messages while ignoring others.
 

Television Preferred News Source, Newspaper Gains Ground Among New Mexico Residents

 Garrity Perception Survey Shows NM Losing Trust in All Media

ALBUQUERQUE, NM – New Mexico residents are turning to television and newspaper more as a news and information source than last year according to the 2013 Garrity Perception Survey. However, just because residents are watching and reading more doesn’t mean they trust it more; every traditional media source has seen a steady decline in credibility since the 2011 statewide survey.

Nearly Half of NM Residents Prefer to Buy Local

Garrity Perception Survey Shows New Mexico Residents Have a New Perception of “Local” Business

ALBUQUERQUE, NM – New Mexico residents prefer to support local businesses, but just barely. According to the 2013 Garrity Perception Survey, an almost equal number of residents indicated that “local” doesn’t matter. The survey, which sought out purchasing preferences of New Mexico residents, also revealed that adults view national and big box stores as “local” businesses.

Family Members/Relatives Most Trusted by NM Residents

Garrity Perception Survey Shows New Mexico Residents are More Selective about Who They Trust

ALBUQUERQUE, NM - Blood is thicker than water, but New Mexico residents are less trusting of family members/relatives and thirteen other people and professions, according to the 2013 Garrity Perception Survey.
 

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