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About Perception

A few years into my tenure with The Garrity Group our team had a strategic planning session; it was during this session that we decided that the company’s focus moving forward would be to be “the public relations firm that leading organizations turn to for critical opportunities and issues that impact their operations in New Mexico.”

We can apply the adage “the more things change, the more they stay the same,” to politics, college football and crisis communication strategy.

In the spirit that good policy fosters good public relations, organizations that show compassion to the “victims” of a crisis will do better to win in the courtroom of public perception than those that opt to focus on protecting their legal case. Minimizing the public lifespan of a crisis is based on how effectively you can communicate to your target audiences.

Electronic media is constantly evolving and is affecting everyone’s day-to-day life. Ten years ago, most individuals would be equipped with a flip phone in one hand and a digital camera in the other. Fast forward to 2015 and cell phones have better resolution cameras than most digital cameras, “smart” watches can predict the weather and  oven temperature can be controlled remotely. Not to mention the ease of sharing photos or raw video with social media applications like Instagram, Facebook, Periscope and Snapchat.

Albuquerque, NM - The 2015 Garrity Perception Survey (GPS) results reveal New Mexico residents’ digital media use is on the rise, traditional media as a news source is declining and one-third of the state’s residents think the economy is worse off than two years ago. This year marks the fifth annual survey to be released by New Mexico based public relations firm, The Garrity Group.

A survey commissioned by The Garrity Group Public Relations shows that 42 percent of New Mexico residents feel the State’s economy will be “stronger” two years from now.  In contrast, 35 percent of residents feel it will be “about the same” and 16 percent believe the economy will be weaker two years from now; 8 percent of residents are undecided.

We are grateful and thankful for 2014, especially for all of our new and returning clients Take a look at some of the work that kept us busy this year.

Albuquerque International Balloon Fiesta

For us it is easy to be connected to hot air, especially when it is the largest balloon event in the world! The 2014 Albuquerque International Balloon Fiesta proved to be a successful and busy event for media, with over 800 registered media representatives from 131 organizations and representing seven countries.

Santa Fe-based web design firm, Dsire completely redesigned the Emmy’s webpage (along with many other notable websites) and will be at the Nokia Theatre in Downtown Los Angeles come show time, Monday, August 25, making sure all runs effectively.  They took some time out of their busy schedules to share a little about their experience working with The Garrity Group.

What’s on the minds of New Mexico Hispanics?

Being the only Hispanic majority state in the US, our team asked the same question. Working with New Mexico communities across the state for over 17 years has definitely taught us a lot, but we want to know more.

Researching Hispanics
The Garrity Group asked some of our key contacts to take a short non-scientific survey beginning January 2014. Soon after, the team commissioned a Los Angeles-based writer to speak one-on-one with a diverse number of Hispanics in New Mexico.

Garrity Perception Survey Shows 85% Connected to the Internet

ALBUQUERQUE, NM – A survey commissioned by The Garrity Group Public Relations shows that New Mexico residents are connected to the digital age.  According to the Garrity Perception Survey, 85 percent of New Mexicans use the internet either through a computer or a mobile device.  The survey, released this week, was conducted by Research & Polling Inc., and has a 95 percent level of accuracy.  The annual Garrity Perception Survey started in 2011.

The Garrity Group Public Relations has been honored with the Bronze Anvil Award by the Public Relations Society of America. This is  the second PRSA Bronze Anvil for the firm; the award acknowledges the team’s work for the 2013 Albuquerque International Balloon Fiesta’s social media tactics.

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