Across the board, advertising increases over the holiday season as brands compete for consumer attention. For organizations, large and small, the task of cutting through the noise to reach their target audience can be daunting. This is the time brands need to get creative with their engagement.

What trends dominated the news industry for 2017?

 

The Garrity Group opened their doors to the New Mexico community in 1997. 20 years later, the firm continues to successfully work with local and national businesses to help their brand not only be heard, but understood. Below are some of our favorite client moments from the past 20 years.

 

1997 – 1997 Roswell UFO Encounter 50th Anniversary

The Garrity Group has wrapped up yet another successful Balloon Fiesta. The 46th Albuquerque International Balloon Fiesta, which took place October 7-15, was a fun-filled eight-day event. The event featured hundreds of hot air balloons in one single location. As the massive balloons, of various shapes and sizes, took flight in an extraordinary wave of color, thousands of spectators from around the world were left in awe.

The Oil and Gas Industry has mixed favorability among New Mexico residents.  According to the 2017 Garrity Perception Survey, 41 percent of all residents have a favorable impression of the oil and gas industry.

Demographically, the industry enjoys its greatest support among residents 35-49 years of age, those with annual incomes between $40,000 and $60,000 and residents who have registered with the Republican Party.

Albuquerque, NM - The 2017 Garrity Perception Survey (GPS) results revealed that New Mexico residents are comfortable purchasing items online, averaging five purchases each month with an average ticket sale between $20 and $100. The seventh annual survey conducted by Research & Polling and commissioned by The Garrity Group Public Relations, also shows residents are more familiar with social media as a news source but less trusting of that media.

 

Amazon just quietly released an Amazon Influencer program.  This program is by invitation only but if you are accepted you can earn fees for driving your audience, through a personalized URL, to Amazon’s website and getting them to purchase what you are promoting. 

 

By Tom Garrity, President, The Garrity Group 

We are all too familiar with the very high profile set of circumstances featuring United Airlines earlier this week.

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