We get it. Things happen. As humans, we make mistakes including typos, misunderstandings and even planning inaccurately. And while technology might help reduce error, it is still prone to crashes, bugs and other mishaps. So, when these things do happen, what’s the best way to manage these issues? Communication.

New to The Garrity Group but seasoned in the industry, Gayle Geis is ready to help our clients succeed. The new Vice President has extensive history in the journalism field and has worked at The Wall Street Journal. Check out her insights on the current state of journalism and public relations in this month’s TGG Spotlight.

1. What are the top two trends that you are seeing in the public relations/journalism industry right now?

Congratulations Villanova and Nicole Grundhoffer for winning the respective NCAA Championship and the annual office bracket challenge at The Garrity Group.

 

1. What are the top two trends that you are seeing in the public relations/journalism industry right now?

So you’re a small business owner and the thought of having to market yourself in the media is just something you wish you could afford at some point down the road when business is booming and world hunger has ended. In other words, advertising can be overwhelming in more ways than one.

While some evidence suggests social media could improve self-confidence and relationships among your peers, others believe it’s a fundamental detriment to society. Wherever you land on the spectrum, the truth of it is, your business needs social media.

Here are the top three ways social media helps your business:

Showcase your work

1. Give a brief overview of your background and how you came to your current position as the Food Editor at The Weekly Alibi. 

Across the board, advertising increases over the holiday season as brands compete for consumer attention. For organizations, large and small, the task of cutting through the noise to reach their target audience can be daunting. This is the time brands need to get creative with their engagement.

What trends dominated the news industry for 2017?

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