In an earlier blog post, we unveiled Instagram’s newest update where likes and views are private to each user. This new feature is a way to place focus on the content according to Instagram but poses a threat to social media influencers around the world. 

Social media influencers have created a profitable business model where they are able to monetize their large followings in exchange for brand promotion. Below we explore the possible effects of influencer marketing based on hiding likes and views on this platform. 

In April, screenshots of an Instagram post without the number of likes available to the public went viral – a tell tale of how popular a post is. 

This new private likes update, began as a rumor based on those screenshots, but has since been confirmed by Instagram and rolled out as a test in Canada. 

Social media influencers have taken the world by storm. Perhaps you have heard of them because of Kylie Jenner or Olivia Jade. Both are social media celebrities with more than a million followers on Instagram. 

But, what exactly is a social media influencer? A social media influencer is someone who has established industry credibility through one of these applications. They generally have access to a large audience because of their following on platforms such as Instagram, Facebook, Twitter and Snapchat. 

As Public Relations professionals in different stages of our careers and life, each team member has distinct family commitments —from having and raising small children, to grooming and caring for everything ranging from cows to snakes. 

ALBUQUERQUE, N.M., March 18, 2019 – The Garrity Group Public Relations firm has been awarded a gold level distinction for its workplace policies by Family Friendly New Mexico, a statewide project developed to recognize companies that have adopted policies offering family friendly employee benefits. 

“Taking care of our employees is a priority,” said Tom Garrity, president of The Garrity Group. “Whether it’s working out maternity leave, providing quality access to health care or flexibility in schedules, our goal is to provide a space that values our employees hard work.”

ALBUQUERQUE, N.M. – Burrito Express won the 2019 Breakfast Burrito Madness contest hosted by The Garrity Group Public Relations firm. This breakfast burrito competition was created to have a fun twist on the seasonal national collegiate basketball phenomenon by celebrating New Mexico culture and local small businesses. 

Whether it’s football or hockey, basketball or baseball, sporting events tend to bring out the passion from their fans. From painting their face and buying season tickets, to staying home and yelling at the TV, sports fanatics showcase both love and criticism for the teams they adore. And with social media, fans can more easily voice opinions in a public manner. 

Netflix just released a documentary titled Fyre Fraud, which investigates the 2017 Fyre Festival fail. Fyre Festival was a luxury music festival that was to take place in the Bahamas, feature an all-star lineup and be attended by all the most famous faces.

It was an event that was promoted in various ways, including with influencers on social media and featured videos that showcased a dream vacation, complete with top chefs and Instagram models.

Late in December, Instagram unveiled a new update – a horizontal timeline that was to act more like the stories feature and less like other timelines. However, this update backfired and subjected the brand to the wrath of angry users. Users took to Twitter to vocalize their distain, going as far as posting videos of deleting the application from their phone.

by Lucia Franco, Account Executive with The Garrity Group

You never know where a business lesson will surface.

During this year’s New Mexico State Fair, while I was waiting for the Ferris wheel to make its 360° turn to load up the next round of riders, I started talking with the ride operator.