Garrity Perception Survey Shows NM Losing Trust in All Media
ALBUQUERQUE, NM – New Mexico residents are turning to television and newspaper more as a news and information source than last year according to the 2013 Garrity Perception Survey. However, just because residents are watching and reading more doesn’t mean they trust it more; every traditional media source has seen a steady decline in credibility since the 2011 statewide survey.
New Mexico residents use television as a news and information source 58 percent of the time; newspaper 39 percent of the time and internet news sites 29 percent of the time. Those sources are followed by radio (28 percent), internet blogs 17 percent) and social networking sites (17 percent) as a news and information source.
“When you combine internet news sources, internet blogs and social media, New Mexico residents turn to digital sources 63 percent of the time, surpassing television,” says Tom Garrity, president of The Garrity Group. “It is also interesting to note that New Mexico residents are turning to newspapers more in 2013 than in 2012, with use increasing 9 percent over the last two years and 7 percent over the past three years.”
When asked about credibility and trust of news media, 55 percent of New Mexico residents trust television news compared to 45 percent who trust what they read in the newspaper and 40 percent who trust what they hear on radio news.
New Mexico residents have increased trust in conversations with friends. The category increased four points since 2011 to 42 percent in 2013. Credibility of blogs increased one point to 9 percent. All traditional forms of news media saw declines since 2011 including local TV news (down 7 percent), local newspapers (down 6 percent) and local radio news (down 5 percent).
The Garrity Group, a “locally owned” New Mexico public relations firm, commissioned the survey (in its third year) from Albuquerque-based Research & Polling. The scientific survey was conducted February 21-26, 2013, included 400 adult residents, the results have a 96.5 percent confidence level. It is the only research project that measures how New Mexico residents view the favorability of industries, trust of professions and identifies how they access news and information. This year’s survey also tracks travel trends and purchasing preferences of New Mexico residents. To get your free copy and a schedule of webinars visit www.garrityperceptionsurvey.com. The Garrity Group is a New Mexico-based public relations firm that helps small businesses to be heard and large organization to be understood. Learn more about our successes through GarrityPR.com, @GarrityPR on Twitter and through facebook.com/GarrityPR.