Leadership change at Calvary Chapel avoids prolonged crisis with transparent storytelling
Challenge: Calvary Chapel is the largest independent Christian congregation in New Mexico, with more than 12,000 attendees. The two weeks following the elder-driven leadership change, significant media coverage favoring the ousted leader created a split within the congregation and threatened community ministries. The Garrity Group was brought in to provide crisis communication expertise, to help the church leadership to tell the full story in a way that would help to reunite the church body.
Solution: The Garrity Group developed messages with the church leadership team, established a news bureau, and posted a variety of documents to help tell the Calvary Chapel of Albuquerque story in a way that would re-establish and re-unite the church body. Our team deployed positive and correct information through new and traditional forms of media.
Results: Focusing on transparency and consistency of messages (and messengers), the two-week furor was quieted in less than 48 hours. Approaches created by The Garrity Group resulted in dissemination of accurate information and rapid de-escalation of intense two-week media coverage. Today the Calvary Chapel of Albuquerque has regular weekly attendance surpassing 15,000 people.