Local Blog Keeps Telecommunications Company Relevant While Engaging Customers
Challenge: With a blog platform that welcomes thousands of writers every day, Examiner.com is an online news aggregate that encourages a focus on hyper-local content. The Garrity Group introduced the Comcast New Mexico team to Examiner.com to meet two goals: Provide an additional outlet to share relevant Comcast news, and increase Comcast New Mexico’s presence on digital media.
Solution: The Comcast New Mexico Examiner.com page serves as the official blog of the Comcast New Mexico team, and is leveraged to share relevant news and provide an additional online resource for current and future customers. The Garrity Group identifies topics and drafts articles in partnership with Comcast executives.
Results: Working with the Comcast New Mexico team, TGG produced 32 blog articles in 2012 that generated 12,056 article page views and 3,853 slideshow page views. Articles covered Comcast focus areas including project innovations, community investment news, business services and customer experience.