Radio is everywhere, reaching listeners on-air, online and on-demand; whether we are at work, home or in the car. Radio allows us to listen while we work or play. As a news director, Mike Jaxson is responsible for providing news content to run on four different radio stations in southern New Mexico. Mike is our featured journalist for our “Media Spotlight” blog so we asked him a few questions to get to know him and what the “one-man show” does for the radio stations he directs on a daily basis.


What is your job at PVBC Radio?

I am the News Director at Pecos Valley Broadcasting in Artesia. Which means I’m responsible for producing news content to run on four radio stations in Artesia, Carlsbad and Roswell along with a website and Facebook pages.


How many years have you been at the radio station and how did you get started?

I have been in Artesia for ten years and have been working in radio since I was 16. I got started as a weekend personality at KOBE AM in Las Cruces and come June 6 of this year I have been in the radio business for 35 years. Twenty-one years of that was spent in Las Cruces, five in Silver City and ten here in Artesia.


What is it like being a radio news director in southern NM?

It’s different than let’s say Albuquerque. When I was in Las Cruces, I had multiple newspapers to deal with in Las Cruces, other Las Cruces radio stations and of course a newspaper and television from El Paso. I was always monitoring those sources and would try to stay ahead or rework a story with my own style. Here in the Artesia area, my main competition is the newspapers and so I try to keep up with them. I’m a “one-man show,” which means the papers have three or four people on staff.


Describe a normal day for you at work?

Normal day for me starts around 4:30am, I have 16 total newscasts to produce in the morning for a regional country music station, so the focus is going to be on things that are happening in Roswell, Artesia and Carlsbad. Newscasts are also heard on a news talk station that covers Eddy County, so those stories are just Eddy County only. Once the morning news is done, I conduct interviews with people and start getting ready for the afternoon and next day. My day normally ends around 3pm.


What is your favorite part of the job and what is the hardest?

Favorite part of the job is trying to inform people of what is going in our community. People can get information from multiple sources so I really try to keep things focused on our region. The hardest is the hours, my wife works a night shift and I work a day shift. So we try to spend quality time with each other.


Any advice you have for someone wanting to work at a radio station?

Learn everything you can and stay up on current events. Also, take some time for yourself and realize you can’t be at everything. If it’s in your email inbox at 5pm..Guess what it will be there at 5am.


What kind of music do you like listening to and why?

I really don’t have one, mainly singers from the 70’s and 80’s. There are some New Country singers that I like. But really don’t care for today’s Country music.