Perception Podcast

The Perception Podcast discusses the latest issues in public relations and marketing from New Mexico and the nation.

TGG Celebrates 20 Years of Success!

 

The Garrity Group opened their doors to the New Mexico community in 1997. 20 years later, the firm continues to successfully work with local and national businesses to help their brand not only be heard, but understood. Below are some of our favorite client moments from the past 20 years.

 

1997 – 1997 Roswell UFO Encounter 50th Anniversary

2017 Out-of-State Corporations doing business in New Mexico

Favorability of out-of-state corporations doing business in New Mexico is low among New Mexico residents.  Overall, 27 percent of all residents have a favorable impression of out-of-state corporations doing business in New Mexico.

Demographically, residents over the age of 65 years and between the age of 18-34 years have a favorable impression of out-of-state corporations doing business in New Mexico.

Geographically, residents in Eastern New Mexico have the lowest favorability of out-of-state corporations doing business in New Mexico.

2017 Commercial Construction GPS Results

Favorability of the commercial construction industry is low among New Mexico residents.  Overall, 45 percent of all residents have a favorable impression of the commercial construction industry.

Demographically, residents in the 35-49 age category and those with an annual household income of $40,000-$60,000 are more favorable of the commercial construction industry than other demographic groups.

2017 Courts and the Justice System GPS Results

Favorability of the courts and the justice system is low among New Mexico residents.  Overall, 33 percent of all residents have a favorable impression of the courts and justice system.

Demographically, residents with an annual household income less than $20,000 and over $80,000 have a more favorable impression of the courts and justice system than those in other parts of New Mexico

Geographically, residents living in Southwest and North Central New Mexico have more of a favorable impression about the courts and justice system than those living in other parts of the state.

1.7 Billion Impressions Generated For the 2017 Balloon Fiesta

The Garrity Group has wrapped up yet another successful Balloon Fiesta. The 46th Albuquerque International Balloon Fiesta, which took place October 7-15, was a fun-filled eight-day event. The event featured hundreds of hot air balloons in one single location. As the massive balloons, of various shapes and sizes, took flight in an extraordinary wave of color, thousands of spectators from around the world were left in awe.

Balloon Fiesta and the Garrity Perception Survey Win at Cumbres!

2017 Major Business Corporations GPS Results

Favorability of major business corporations is low among New Mexico residents.  Overall, 43 percent of all residents have a favorable impression of major business corporations.

Demographically, the sector has highest favorability among residents with a high school diploma or less education as well as residents with an annual household income over $80,000 and under $20,000.

Geographically, the highest level of support for major business corporations can be found among residents living in Eastern and Northwest New Mexico.

2017 Small Business GPS Results

Favorability of the small business is high among New Mexico residents.  Overall, 75 percent of all residents have a favorable impression of small business.

Demographically, small business has consistently high levels of support among New Mexico residents with annual household incomes between $40,000 and $60,000 as well as age groups of those older than 65 years.

Geographically, residents living in North Central New Mexico have the highest favorability toward small business.

2017 The Church or Organized Religion GPS Results

New Mexico residents have a favorable impression of the church or organized religion.  Overall, 62 percent of all residents have a favorable impression of the church or organized religion.

Demographically, New Mexico residents over the age of 65 years and Hispanic residents are favorable of the church and organized religion.

Geographically, residents in living in Southwest and Eastern New Mexico have the highest favorability of the church or organized religion.

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