The Perception Podcast discusses the latest issues in public relations and marketing from New Mexico and the nation.
Across the board, advertising increases over the holiday season as brands compete for consumer attention. For organizations, large and small, the task of cutting through the noise to reach their target audience can be daunting. This is the time brands need to get creative with their engagement.
The Garrity Group opened their doors to the New Mexico community in 1997. 20 years later, the firm continues to successfully work with local and national businesses to help their brand not only be heard, but understood. Below are some of our favorite client moments from the past 20 years.
1997 – 1997 Roswell UFO Encounter 50th Anniversary
Favorability of out-of-state corporations doing business in New Mexico is low among New Mexico residents. Overall, 27 percent of all residents have a favorable impression of out-of-state corporations doing business in New Mexico.
Demographically, residents over the age of 65 years and between the age of 18-34 years have a favorable impression of out-of-state corporations doing business in New Mexico.
Geographically, residents in Eastern New Mexico have the lowest favorability of out-of-state corporations doing business in New Mexico.
Favorability of the commercial construction industry is low among New Mexico residents. Overall, 45 percent of all residents have a favorable impression of the commercial construction industry.
Demographically, residents in the 35-49 age category and those with an annual household income of $40,000-$60,000 are more favorable of the commercial construction industry than other demographic groups.
Favorability of the courts and the justice system is low among New Mexico residents. Overall, 33 percent of all residents have a favorable impression of the courts and justice system.
Demographically, residents with an annual household income less than $20,000 and over $80,000 have a more favorable impression of the courts and justice system than those in other parts of New Mexico
Geographically, residents living in Southwest and North Central New Mexico have more of a favorable impression about the courts and justice system than those living in other parts of the state.
The Garrity Group has wrapped up yet another successful Balloon Fiesta. The 46th Albuquerque International Balloon Fiesta, which took place October 7-15, was a fun-filled eight-day event. The event featured hundreds of hot air balloons in one single location. As the massive balloons, of various shapes and sizes, took flight in an extraordinary wave of color, thousands of spectators from around the world were left in awe.