3 Items for PR-Firm Owners to Consider in 2017

One of the best tools available to PR practitioners is the famous “rule of three.” We’ve seen it lived out in Abraham Lincoln’s Gettysburg Address, and even in Jerry Seinfeld’s “Three Rules of Life” (actually four).

Albuquerque’s Tom Garrity elected as 2017 chairman of the PRSA Counselors Academy

NEW YORK (January 24, 2017) – The members of the Public Relations Society of America (PRSA) Counselors Academy have named Tom Garrity as the 2017 Chairman.

 

Garrity is the founder and president of The Garrity Group Public Relations in Albuquerque, New Mexico. Established in 1997, the group works to help small businesses to be heard and large corporations to be understood. 

 

New Mexico Independent Voters Appear to be Ready for Change

The national sea change of politics in both the Republican and Democratic primary has been difficult to miss.  The Republicans have Donald Trump and the Democrats have Senator Bernie Sanders; both represent a non-traditional candidate and unique messaging.  Both are focused on changing what they view as the status quo at the federal level.

The primary election cycle got me thinking to take a look at one of the professions tracked in the annual Garrity Perception Survey: Federal Government Officials.

Garrity Perception Survey Reveals New Mexicans want Business Owners and Executives More Involved with Improving New Mexico’s Economic and Social Issues

For Immediate Release

Contact: Tom Garrity, tom@garritypr.com, 505-898-8689

Reaching the New Mexico Millennial

The New Mexico Millennial (NMM) generation is shifting its access of news and information at a quicker rate than other generations.  The NMM relies upon digital sources (blogs, internet new sites and social networking) more than traditional news and information sources (television, radio, newspaper).

While this shift is reflected in major population centers, the NMM flight from traditional to digital media also highlights a significant rift when compared to all New Mexico residents.

The Garrity Group Awarded Top Honors at 2016 NMPRSA Cumbre Awards

Albuquerque, NM – October 2016 - The New Mexico Public Relations Society of America announced the winners of its annual Cumbre Awards. The 2016 Cumbre Awards celebrated the best campaigns and tactics of public relations work from 2015 and acknowledged the achievements of professionals in the industry. The Garrity Group was awarded top honors including Best of Show for a Tactic for the work on The Garrity Perception Survey.

The Garrity Group won a total of five awards for their work completed in 2015.

Awards included:

Media Spotlight: Matt "The Hoff" Hoffberg

This month's media spotlight features Matt Hoffberg "The Hoff" of Coyote 102.5 Morning Show "Erica Viking and The Hoff." The Hoff shares what makes his show unique and gets real about what it takes to make it in the radio business. 
 
What is your job at Coyote 102.5  Radio?
I am the morning show host. Wake up with me and Erica Viking weekday mornings from 6-10 on Coyote 102.5 or online at coyote1025.com

Media Spotlight: Rick Nathanson

Rick Nathanson is a seasoned reporter who has covered just about every beat. The one thing all beats have in common is the need to always be well read and versed in new trends. Rick is our featured reporter for our new “Media Spotlight” blog. We asked him a few questions about his favorite beat and insights into a noteworthy career.  
 

Media Spotlight: Mike Jaxson

Radio is everywhere, reaching listeners on-air, online and on-demand; whether we are at work, home or in the car. Radio allows us to listen while we work or play. As a news director, Mike Jaxson is responsible for providing news content to run on four different radio stations in southern New Mexico. Mike is our featured journalist for our “Media Spotlight” blog so we asked him a few questions to get to know him and what the “one-man show” does for the radio stations he directs on a daily basis.

 

What is your job at PVBC Radio?

Media Spotlight: Mike Anderson

Anchors, news directors, reporters and producers are the most common job titles that assemble a newsroom but there are many more rolls that aren’t as popular. Assignment editors are what some in the business call “the back bone of the newsroom” but they rarely get noticed outside of the industry. Mike Anderson has run the morning news desk at KOB Eyewitness News 4 for the past 10 years and still takes pride in making an impact on viewers.

Mike is our featured journalist for our new “Media Spotlight” blog so we asked him a few questions to get to know him and what he does on a daily basis to report the news in Albuquerque. 

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