Extinguishing your PR Fyre Before You Get Burned

Netflix just released a documentary titled Fyre Fraud, which investigates the 2017 Fyre Festival fail. Fyre Festival was a luxury music festival that was to take place in the Bahamas, feature an all-star lineup and be attended by all the most famous faces.

It was an event that was promoted in various ways, including with influencers on social media and featured videos that showcased a dream vacation, complete with top chefs and Instagram models.

How to Avoid becoming an Instagram Sensation

Late in December, Instagram unveiled a new update – a horizontal timeline that was to act more like the stories feature and less like other timelines. However, this update backfired and subjected the brand to the wrath of angry users. Users took to Twitter to vocalize their distain, going as far as posting videos of deleting the application from their phone.

The Rules of the Roller coaster…. And Your Business

by Lucia Franco, Account Executive with The Garrity Group

You never know where a business lesson will surface.

During this year’s New Mexico State Fair, while I was waiting for the Ferris wheel to make its 360° turn to load up the next round of riders, I started talking with the ride operator.

Learning to Trust Again in the Age of the Internet

About Andie Mirabal

Andie Mirabal is an Account Executive at The Garrity Group. She is a visual media enthusiast with a love for telling stories. To learn more about Andie, click here.

 

Fake news: Incorrect stories that are generally spread via social media. A term that we’ve been introduced to in recent years and that has rapidly gained popularity with the increased use of social media. A term that has caused so much controversy for businesses and consumers alike. 

2018 New Mexico Post Election Insights

Overview of the 2018 General Election

The 2018 General Election resulted in a number of firsts for New Mexico.  In addition to the re-election of United States Senator Martin Heinrich and Representative Ben Ray Lujan, the election of Deb Haaland and Xochitl Torres Small to respective Congressional seats signaled a shift the state’s federal delegation was split 50/50 female/male and entirely composed of Democrats.

Righting your mistake with minimal impact

We get it. Things happen. As humans, we make mistakes including typos, misunderstandings and even planning inaccurately. And while technology might help reduce error, it is still prone to crashes, bugs and other mishaps. So, when these things do happen, what’s the best way to manage these issues? Communication.

TGG Spotlight - Gayle Geis

New to The Garrity Group but seasoned in the industry, Gayle Geis is ready to help our clients succeed. The new Vice President has extensive history in the journalism field and has worked at The Wall Street Journal. Check out her insights on the current state of journalism and public relations in this month’s TGG Spotlight.

1. What are the top two trends that you are seeing in the public relations/journalism industry right now?

Making PR Sense of March Madness

Congratulations Villanova and Nicole Grundhoffer for winning the respective NCAA Championship and the annual office bracket challenge at The Garrity Group.

TGG Spotlight - Nicole Grundhoffer, Senior Account Executive

 

1. What are the top two trends that you are seeing in the public relations/journalism industry right now?

3 Simple Ways to Get Coverage in the Business Section

So you’re a small business owner and the thought of having to market yourself in the media is just something you wish you could afford at some point down the road when business is booming and world hunger has ended. In other words, advertising can be overwhelming in more ways than one.

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