For the last several years the holy grail of marketing communications has been the Hispanic demographic.
And that is for good reason. According to the United States Census the Hispanic demographic is the fastest growing minority segment of the population. In addition, the increased purchasing power and confidence of increased income are very high. Those top line facts are a few of many reasons fortune 500 corporations are finding ways to connect with this influential audience.
The Garrity Group recognized for outstanding public relations work
Albuquerque, NM – October 2015 - The New Mexico Public Relations Society of America announced the winners of its annual Cumbre Awards. The 2015 Cumbre Awards celebrated the best examples of public relations work from 2014 and acknowledged the achievements of professionals in the industry. The Garrity Group shined, taking home multiple top awards.
Garrity Perception Survey Shows NM Losing Trust in All Media
ALBUQUERQUE, NM – New Mexico residents are turning to television and newspaper more as a news and information source than last year according to the 2013 Garrity Perception Survey. However, just because residents are watching and reading more doesn’t mean they trust it more; every traditional media source has seen a steady decline in credibility since the 2011 statewide survey.
Small Business and Community Colleges Most Favorable Industries and Institutions Among New Mexico Residents
Garrity Perception Survey Trends are not favorable for National Labs, Religious Groups, State Universities and Oil & Gas Industries
Garrity Perception Survey Shows New Mexico Residents Have a New Perception of “Local” Business
ALBUQUERQUE, NM – New Mexico residents prefer to support local businesses, but just barely. According to the 2013 Garrity Perception Survey, an almost equal number of residents indicated that “local” doesn’t matter. The survey, which sought out purchasing preferences of New Mexico residents, also revealed that adults view national and big box stores as “local” businesses.
Garrity Perception Survey Shows New Mexico Residents are More Selective about Who They Trust
Garrity Perception Survey Shows Eastern New Mexico Residents are the biggest in-state travelers
UNM and NMSU Top Social Media Engagement
Albuquerque, NM – The University of New Mexico (UNM) may rule the academic roost for Facebook and Twitter, but New Mexico State University (NMSU) totally dominates YouTube and dwarfs all other New Mexico universities and community colleges combined.
Trying to define the past 365 days in a check or single contribution is difficult for even those with the best of intentions.
In lieu of an end of year celebration, The Garrity Group Public Relations team identified four local nonprofit charities to assist during the last month of the year. We call our outreach “A Different December."