Garrity Insights

The New Mexico Millennial (NMM) generation is shifting its access of news and information at a quicker rate than other generations.  The NMM relies upon digital sources (blogs, internet new sites and social networking) more than traditional news and information sources (television, radio, newspaper).

While this shift is reflected in major population centers, the NMM flight from traditional to digital media also highlights a significant rift when compared to all New Mexico residents.

Albuquerque, NM – October 2016 - The New Mexico Public Relations Society of America announced the winners of its annual Cumbre Awards. The 2016 Cumbre Awards celebrated the best campaigns and tactics of public relations work from 2015 and acknowledged the achievements of professionals in the industry. The Garrity Group was awarded top honors including Best of Show for a Tactic for the work on The Garrity Perception Survey.

The Garrity Group won a total of five awards for their work completed in 2015.

Awards included:

Radio is everywhere, reaching listeners on-air, online and on-demand; whether we are at work, home or in the car. Radio allows us to listen while we work or play. As a news director, Mike Jaxson is responsible for providing news content to run on four different radio stations in southern New Mexico. Mike is our featured journalist for our “Media Spotlight” blog so we asked him a few questions to get to know him and what the “one-man show” does for the radio stations he directs on a daily basis.

What is your job at PVBC Radio?

Anchors, news directors, reporters and producers are the most common job titles that assemble a newsroom but there are many more rolls that aren’t as popular. Assignment editors are what some in the business call “the back bone of the newsroom” but they rarely get noticed outside of the industry. Mike Anderson has run the morning news desk at KOB Eyewitness News 4 for the past 10 years and still takes pride in making an impact on viewers.

Mike is our featured journalist for our new “Media Spotlight” blog so we asked him a few questions to get to know him and what he does on a daily basis to report the news in Albuquerque. 

The National Fiery Foods & Barbecue Show, a client of The Garrity Group, showcases the best and hottest of all things related to spice and barbecue. While companies throughout the world participate, the presence of New Mexico small businesses is what caught my attention this year.

If you’re an early bird, then you have more than likely seen Sara Yingling reporting on KRQE News 13 This Morning. Sara moved to New Mexico from Pennsylvania in November 2015 and has been loving it ever since.

Sara is our featured reporter for our new “Media Spotlight” blog so we asked her a few questions to get to know her better and see how she’s enjoying Albuquerque.

A few years into my tenure with The Garrity Group our team had a strategic planning session; it was during this session that we decided that the company’s focus moving forward would be to be “the public relations firm that leading organizations turn to for critical opportunities and issues that impact their operations in New Mexico.”

We can apply the adage “the more things change, the more they stay the same,” to politics, college football and crisis communication strategy.

In the spirit that good policy fosters good public relations, organizations that show compassion to the “victims” of a crisis will do better to win in the courtroom of public perception than those that opt to focus on protecting their legal case. Minimizing the public lifespan of a crisis is based on how effectively you can communicate to your target audiences.