Garrity Insights

Favorability of the farm & ranching industry is high among New Mexico residents.  Overall, 72 percent of all residents have a favorable impression of the farm and ranch industry.

Demographically, favorability is strong across all groups.  The strongest favorability is seen among residents between the ages of 50 and 64 years and an annual income between $40,000 and $60,000.

Geographically, the farm and ranch industry has the highest favorability where there is significant industry activity (85 percent in Eastern New Mexico).

Favorability of the solar and wind industry is strong among New Mexico residents.  Overall, 66 percent of all residents have a favorable impression of the solar & wind industry.

Demographically, residents in the 35-49 year old age group are the strongest supporters of the solar/wind industry.  In addition, residents with annual incomes less than $20,000 and over $80,000 have strong favorability of the industry.

Favorability of the mining industry is mixed among New Mexico residents.  Overall, 27 percent of all residents have a favorable impression of the mining industry.

Demographically, mining enjoys the strongest support among males as well as residents over the age of 50.  In addition, residents who are registered as Republican and have been in the state for less than eight years have a strong support of the mining industry.

The Oil and Gas Industry has mixed favorability among New Mexico residents.  According to the 2017 Garrity Perception Survey, 41 percent of all residents have a favorable impression of the oil and gas industry.

Demographically, the industry enjoys its greatest support among residents 35-49 years of age, those with annual incomes between $40,000 and $60,000 and residents who have registered with the Republican Party.

Albuquerque, NM - The 2017 Garrity Perception Survey (GPS) results revealed that New Mexico residents are comfortable purchasing items online, averaging five purchases each month with an average ticket sale between $20 and $100. The seventh annual survey conducted by Research & Polling and commissioned by The Garrity Group Public Relations, also shows residents are more familiar with social media as a news source but less trusting of that media.

Amazon just quietly released an Amazon Influencer program.  This program is by invitation only but if you are accepted you can earn fees for driving your audience, through a personalized URL, to Amazon’s website and getting them to purchase what you are promoting. 

By Tom Garrity, President, The Garrity Group 

We are all too familiar with the very high profile set of circumstances featuring United Airlines earlier this week.

Facebook launched a new addition to their app called “Stories”.  Sound familiar? This was a feature introduced by Snapchat and then adopted by Instagram (owned by Facebook). Here are five ways Facebook Stories can benefit your company:

1) More reach than with Instagram or Snapchat

The seventh annual Garrity Perception Survey results are tabulated! In the months ahead we will drill down on what is happening with favorable perceptions in the energy industry. Some entities are seeing a big bump, others a bit of a bust.  Also, how are New Mexico residents engaging the retail market place? We will explore what is happening and provide some insights about who is more prone to shop online and at what price point.

The 2016 Garrity Perception Survey provided direction for the business community on how its leaders needs to be more involved in helping to turn around New Mexico’s languishing economy.  It also provided some signs that the presidential vote was a “change” election in the making.