Garrity Insights

Albuquerque, NM - The 2017 Garrity Perception Survey (GPS) results revealed that New Mexico residents are comfortable purchasing items online, averaging five purchases each month with an average ticket sale between $20 and $100. The seventh annual survey conducted by Research & Polling and commissioned by The Garrity Group Public Relations, also shows residents are more familiar with social media as a news source but less trusting of that media.

Amazon just quietly released an Amazon Influencer program.  This program is by invitation only but if you are accepted you can earn fees for driving your audience, through a personalized URL, to Amazon’s website and getting them to purchase what you are promoting. 

By Tom Garrity, President, The Garrity Group 

We are all too familiar with the very high profile set of circumstances featuring United Airlines earlier this week.

Facebook launched a new addition to their app called “Stories”.  Sound familiar? This was a feature introduced by Snapchat and then adopted by Instagram (owned by Facebook). Here are five ways Facebook Stories can benefit your company:

1) More reach than with Instagram or Snapchat

The seventh annual Garrity Perception Survey results are tabulated! In the months ahead we will drill down on what is happening with favorable perceptions in the energy industry. Some entities are seeing a big bump, others a bit of a bust.  Also, how are New Mexico residents engaging the retail market place? We will explore what is happening and provide some insights about who is more prone to shop online and at what price point.

The 2016 Garrity Perception Survey provided direction for the business community on how its leaders needs to be more involved in helping to turn around New Mexico’s languishing economy.  It also provided some signs that the presidential vote was a “change” election in the making.

One of the best tools available to PR practitioners is the famous “rule of three.” We’ve seen it lived out in Abraham Lincoln’s Gettysburg Address, and even in Jerry Seinfeld’s “Three Rules of Life” (actually four).

NEW YORK (January 24, 2017) – The members of the Public Relations Society of America (PRSA) Counselors Academy have named Tom Garrity as the 2017 Chairman.

Garrity is the founder and president of The Garrity Group Public Relations in Albuquerque, New Mexico. Established in 1997, the group works to help small businesses to be heard and large corporations to be understood. 

The national sea change of politics in both the Republican and Democratic primary has been difficult to miss.  The Republicans have Donald Trump and the Democrats have Senator Bernie Sanders; both represent a non-traditional candidate and unique messaging.  Both are focused on changing what they view as the status quo at the federal level.

The primary election cycle got me thinking to take a look at one of the professions tracked in the annual Garrity Perception Survey: Federal Government Officials.