The seventh annual Garrity Perception Survey results are tabulated! In the months ahead we will drill down on what is happening with favorable perceptions in the energy industry. Some entities are seeing a big bump, others a bit of a bust. Also, how are New Mexico residents engaging the retail market place? We will explore what is happening and provide some insights about who is more prone to shop online and at what price point.
A random sample of New Mexico adult residents was interviewed by telephone. Telephone numbers, including landlines and cell phones, were generated from the Research & Polling, Inc. database. All interviews were conducted between February 8 and 14, 2017.
A sample size of 403 at a 95 percent confidence level provides a maximum margin of error of approximately 4.9 percent. In theory, in 95 out of 100 cases, the results based on a sample of 403 will differ by no more than 4.9 percentage points in either direction from what would have been obtained by interviewing all adult residents in New Mexico.
In addition to surveying New Mexico residents on the favorability of 17 industries and institutions, The Garrity Group commissioned Research & Polling to also query residents’ trust of 15 professions, how residents access news and information and what kind of trust they place in those sources.
New for the 2017 GPS is a look at how New Mexico residents buy things. Taking a cue from questions we asked several years ago, we will show you the price point that pushes residents to visit a brick and mortar store or to click a button to complete a purchase online.
This year’s cover image was captured south of the Jemez Mountains, adjacent to the Zia Pueblo. The locals call it “Dragon’s Back.” You will see that it is a beautiful trail in the White Mesa area that really is #NMTrue.