The 2014 Garrity Perception Survey
Establishing how New Mexico residents perceive the industries, people and professions that shape the 47th state, will serve as the foundation for effective and efficient communications.
The Garrity Perception Survey is the premier tool for understanding New Mexico residents. Created by The Garrity Group to reinforce its position as a market leader, the survey has been recognized by the public relation industries top awards.
But we like it because it reinforces and guides our four-step process of research, planning, execution and evaluation.
Starting in 2011, The Garrity Group commissioned Albuquerque's Research & Polling to conduct the statewide scientific survey. The results provide insight of New Mexico residents on favorability of 17 industries and institutions, 14 types of people and professions as well as what media is accessed for news and information. The 2014 Garrity Perception Survey also includes insights to how New Mexico residents use social media as a part of their decision to purchase services and products.
The survey is a great tool to understand the preferences of residents living in New Mexico's five regions. An overview news release is available and you can get your own printed copy mailed to you by completing the form below: