Mesa del Sol

The Garrity Group obtained media coverage that helped this project generate media traction and community support.

Striving to share the success of a work/life balance, Mesa del Sol’s owners retained The Garrity Group to share their story. Mesa del Sol is a community of commercial and residential properties with embedded infrastructure to create a smart, sustainable and safe environment. At the time of our engagement, the community was in the development phase. Previous efforts, through other firms, failed to get traction that the company needed to attain business objectives. Working with the client, The Garrity Group created storylines for specific news media groups. The approach provided much-needed traction and media coverage. Meaningful media coverage was secured throughout Santa Fe and Albuquerque, including KRQE-TV and The Albuquerque Journal. The Garrity Group’s efforts generated Mesa del Sol media coverage reaching 536,000 area residents (¼ of New Mexico’s population).