Travel &

Lifestyle

New Mexico’s travel and tourism industry draws millions of visitors to the state each year. The Garrity Group’s expertise includes some of the state’s signature events.

New Mexico True. The concept was developed by former Tourism Secretary Monique Jacobson and represents authenticity in the Land of Enchantment. In 2018, there were an estimated 37.5 million visitors to New Mexico. That year, the travelers spent nearly $7.1 billion in the state, with more than half of that amount on lodging, food, and beverage establishments.

The Garrity Group’s experience in this sector includes the brands that make New Mexico unique. The Albuquerque International Balloon Fiesta, Roswell UFO Encounter, New Mexico State Fair, Great New Mexico Green Chile Taste-Off, New Mexico Department of Tourism as well as the Albuquerque Convention and Visitors Bureau (now known as VisitAlbuquerque) are some of the more popular brands we’ve helped during the firms 24-year history.

We featured in-state tourism in consecutive Garrity Perception Surveys. Wanting to know where New Mexicans go when they plan a “staycation” we learned that residents in the Southern part of the state were more prone to head ..(where do they head?). Certain demographics were more prone to head south. The information helped our clients to be successful and increase in-state market share.