Travel &


New Mexico’s travel and tourism industry draws millions of visitors to the state each year. The Garrity Group’s expertise includes some of the state’s signature events.

New Mexico True. The concept was developed by former Tourism Secretary Monique Jacobson and represents authenticity in the Land of Enchantment. In 2018, there were an estimated 37.5 million visitors to New Mexico. That year, the travelers spent nearly $7.1 billion in the state, with more than half of that amount on lodging, food, and beverage establishments.

The Garrity Group’s experience in this sector includes the brands that make New Mexico unique. The Albuquerque International Balloon Fiesta, Roswell UFO Encounter, New Mexico State Fair, Great New Mexico Green Chile Taste-Off, New Mexico Department of Tourism as well as the Albuquerque Convention and Visitors Bureau (now known as VisitAlbuquerque) are some of the more popular brands we’ve helped during the firms 24-year history.

We featured in-state tourism in consecutive Garrity Perception Surveys. Wanting to know where New Mexicans go when they plan a “staycation” we learned that residents in the Southern part of the state were more prone to head ..(where do they head?). Certain demographics were more prone to head south. The information helped our clients to be successful and increase in-state market share.

Case Studies

Take a look at some of our related travel and lifestyle case studies.

Embassy Suites Albuquerque

Roswell UFO Encounter

Balloon Fiesta Social Media

Schedule a Consultation

Request a time for your team to address a specific issue, learn more about the Garrity Perception Survey or lets discuss our work on your behalf.

Let's Get Social 

Insight is right at your fingertips! Connect with us on social media
to see the latest updates from The Garrity Group. 

connect with us

Join Our Newsletter

Stay up to date with our latest news and products.