Film and Motion Picture Industry Favorability is 70% Among New Mexico Residents
By The Garrity Group
Film Industry Ties for 3rd Most Favorable Among 17 Industries Included in The 2020 Garrity Perception Survey.
Albuquerque, NM. – New Mexico residents have a very favorable opinion of the Film and Motion Picture Industry according to the 2020 Garrity Perception Survey (GPS). Among the 17 industries surveyed, the film and motion picture industry is the third most favorable in the state, tied with New Mexico community colleges. The scientific survey among New Mexico residents was conducted in late January 2020.
The Film and Motion Picture Industry ties with Community Colleges as the third most favorable industry in New Mexico. Small Business (79%) and the Farm & Ranch Industry (77%) are the most favorable industries. The National Laboratories and Local Banks (both 67%) follow the Film Industry as the next most favorable industries.
Geographically, residents living in North Central New Mexico have the highest favorability of the film industry thanthose living in other parts of the state. New Mexicans living in Albuquerque and the northwest parts of the state are also very favorable of the industry.
To see where the Film and Motion Picture Industry compares to other New Mexico institutions read our #GPS2020 Overview of Industries and Institutions
Listen to the interview with Amber Dodson by clicking here.
About the Garrity Perception Survey and P.A.C.E.
The 2020 Garrity Perception Survey is a scientific survey of New Mexico residents conducted by Research & Polling Inc. The survey has a 95% level of confidence. The Garrity Group first commissioned the survey in 2011 and makes its cross-tab data available to help its clients identify and understand their target audience. The PACE solution leverages the demographic and geographic insights as a way for our clients to be relevant before their New Mexico audience. Identifying how our clients are Perceived by their Audiences, we Create a way for them to Engage relevant advocates. For more information visit GarrityPR.com.
About The Garrity Group
The Garrity Group is a New Mexico public relations firm that helps small businesses to be heard and large organizations to be understood. Established in 1997 and based in Albuquerque, our team provides media relations, issue management, crisis communications, digital media marketing and event awareness.
Published July 7, 2020
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