The 2023 Garrity Perception Survey

The Garrity Perception Survey (GPS) is the premier resource for understanding New Mexico residents. Since 2011, the annual survey measures whom residents trust, which industries are favorable, and how residents access news and information. The 2023 edition is now available.

The unique survey provides insights into how New Mexico residents’ views can vary based on their geography and demographics. It is a proven commodity in developing successful communications plans that connect with target audiences. 



In addition to surveying New Mexico residents on the favorability of 17 industries and institutions, The Garrity Group commissioned Research & Polling to also query residents’ trust of 15 people and professions, how residents access news and information and what kind of trust they place in those media sources.

In this day and age, the perception survey is critical to help organizations understand their target audiences, who they trust, and how they access news and information. The Garrity Perception Survey also tracks these industries and institutions: Small Business, Solar and Wind, Farm and Ranch, Film & Motion Picture, Local Banks, National Banks, National Laboratories (like Sandia and Los Alamos), Courts and Justice System, Major Business Corporations, Mining Industry, Medical System, Public Schools, Commercial Construction Industry, State Universities in New Mexico, Community Colleges, Oil and Gas Industry, as well as Church and Organized Religion.

The 2023 Garrity Perception Survey is a scientific survey of New Mexico residents with a 95% level of confidence.

The firm’s PACE solution leverages the demographic and geographic insights as a way for our clients to be relevant before their New Mexico customers/target audiences. When we identify how our clients are Perceived by their Audiences, we Create messages allowing them to Engage relevant advocates.

The survey delivers on the brand promise that The Garrity Group helps small businesses to be heard and large organizations to be understood.

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