Download Now: The 2025 Garrity Perception Survey

Click Here to Download Your Copy of the 2025 Garrity Perception Survey

Thank you for your interest in the Garrity Perception Survey.  For any questions, please e-mail info@garritypr.com or call (505) 898-8689. 

The Garrity Perception Survey (GPS) is the premier resource for understanding New Mexico residents. Since 2011, the annual survey measures who residents trust, which industries are favorable and how residents access news and information. 

The unique survey, commissioned by The Garrity Group Public Relations and conducted by Research & Polling Inc., provides insights into how New Mexico residents’ views can vary based on their geography and demographics.

The core of the survey is identifying the favorability of 17 industries/institutions, the trust of 15 professions, and how residents access news and information. The 2025 survey also touches on the role of government and corporations, the level of faith New Mexico residents have and how stressed out we are!

The value is not just in the ranking but also, identifying supporters of these industries: Small Businesses, Solar & Wind, Oil & Gas, Farm & Ranch, Film & Motion Picture, Local Banks, National Banks, National Laboratories (like Sandia and Los Alamos), Courts & Justice System, Major Business Corporations, Mining Industry, Medical System, Public Schools, Commercial Construction Industry, State Universities in New Mexico, Community Colleges, as well as Church & Organized Religion.

The 2025 Garrity Perception Survey is a scientific survey of New Mexico residents with a 95% level of confidence. The firm’s PACE solution leverages the demographic and geographic insights as a way for our clients to be relevant before their New Mexico customers/target audiences. When we identify how our clients are Perceived by their Audiences, we will Create messages allowing them to Engage relevant advocates.