Krispy Kreme

Doughnuts

Our comprehensive approach resulted in positive media coverage and social media engagement.

Challenge

Krispy Kreme Doughnuts needed a trusted partner to generate awareness, excitement and positive buzz about the franchise’s return to the Duke City.

Solution

The Garrity Group developed and implemented a comprehensive communications approach that included a social media plan and traditional media relations outreach. Our social media approach focused on a Facebook fan page and a local Twitter account, both utilized daily to build anticipation for the grand opening event. Our team helped to establish unique partnerships between Krispy Kreme and local non-profits by pairing leading radio broadcasting companies (Citadel, Clear Channel, Calvary) and a national cable corporation (Comcast) with nonprofit organizations on a Doughnut Cake Competition.

Results

Our team generated awareness and social media buzz that included:

Five million media impressions and 76 unique news stories
$145,628.00 in relative media value
Growing Facebook “likes” from zero to over 2,500
Increasing Twitter followers from zero to over 350
Securing record turnout, including over 100 people in line for the 4AM grand opening