The Container Store

Work >> The Container Store

With our understanding of the local community, The Garrity Group was able to engage the right influencers and opinion leaders.

Background

The Container Store is an American specialty retail chain which offers storage and organization products. The company has made Fortune’s list of “100 Best Companies to Work For” in consecutive years for 17 years. The company looked for The Garrity Group’s assistance introducing their product to New Mexico.

Challenge

The Container Store’s internal team had a specific plan, but they needed a team who knew and understood the local community. This provided a variety of unique opportunities to position the Albuquerque location at Coronado Mall. Our work focused on introducing the brand, recruiting staff and introducing the event to influencers and opinion leaders.

Solution

The Garrity Group provided media training for members of The Container Store staff and hosted a variety of in-store events in advance of the grand opening. The advance events included media tours, identifying and hosting social media influencers, as well as sharing The Container Store story with elected and key opinion leaders.

Results

The Garrity Group helped provide awareness through the Albuquerque Journal, Chain Store Age, Albuquerque Business First, ABQ Free Press Weekly, KRQE-TV News, KOB-TV News, KKOB-AM News and KOAT-TV. As a result of our efforts, The Container Store grand opening message had more than 8.9 million views, reaching each person in the Albuquerque media market ten times.

Coverage on KRQE-TV