The Perception Podcast discusses the latest issues in public relations and marketing from New Mexico and the nation.
So you’re a small business owner and the thought of having to market yourself in the media is just something you wish you could afford at some point down the road when business is booming and world hunger has ended. In other words, advertising can be overwhelming in more ways than one.
While some evidence suggests social media could improve self-confidence and relationships among your peers, others believe it’s a fundamental detriment to society. Wherever you land on the spectrum, the truth of it is, your business needs social media.
Here are the top three ways social media helps your business:
Showcase your work
1. Give a brief overview of your background and how you came to your current position as the Food Editor at The Weekly Alibi.
Across the board, advertising increases over the holiday season as brands compete for consumer attention. For organizations, large and small, the task of cutting through the noise to reach their target audience can be daunting. This is the time brands need to get creative with their engagement.
The Garrity Group opened their doors to the New Mexico community in 1997. 20 years later, the firm continues to successfully work with local and national businesses to help their brand not only be heard, but understood. Below are some of our favorite client moments from the past 20 years.
1997 – 1997 Roswell UFO Encounter 50th Anniversary
Favorability of out-of-state corporations doing business in New Mexico is low among New Mexico residents. Overall, 27 percent of all residents have a favorable impression of out-of-state corporations doing business in New Mexico.
Demographically, residents over the age of 65 years and between the age of 18-34 years have a favorable impression of out-of-state corporations doing business in New Mexico.
Geographically, residents in Eastern New Mexico have the lowest favorability of out-of-state corporations doing business in New Mexico.
Favorability of the commercial construction industry is low among New Mexico residents. Overall, 45 percent of all residents have a favorable impression of the commercial construction industry.
Demographically, residents in the 35-49 age category and those with an annual household income of $40,000-$60,000 are more favorable of the commercial construction industry than other demographic groups.