About Perception Podcast

The About Perception Podcast discusses the latest issues in public relations and marketing from New Mexico and the nation.

2017 Garrity Perception Survey: Preview

The seventh annual Garrity Perception Survey results are tabulated! In the months ahead we will drill down on what is happening with favorable perceptions in the energy industry. Some entities are seeing a big bump, others a bit of a bust.  Also, how are New Mexico residents engaging the retail market place? We will explore what is happening and provide some insights about who is more prone to shop online and at what price point.

Lessons from the 2016 GPS

The 2016 Garrity Perception Survey provided direction for the business community on how its leaders needs to be more involved in helping to turn around New Mexico’s languishing economy.  It also provided some signs that the presidential vote was a “change” election in the making.

When Opportunity Strikes

 

3 Items for PR-Firm Owners to Consider in 2017

One of the best tools available to PR practitioners is the famous “rule of three.” We’ve seen it lived out in Abraham Lincoln’s Gettysburg Address, and even in Jerry Seinfeld’s “Three Rules of Life” (actually four).

Albuquerque’s Tom Garrity elected as 2017 chairman of the PRSA Counselors Academy

NEW YORK (January 24, 2017) – The members of the Public Relations Society of America (PRSA) Counselors Academy have named Tom Garrity as the 2017 Chairman.

 

Garrity is the founder and president of The Garrity Group Public Relations in Albuquerque, New Mexico. Established in 1997, the group works to help small businesses to be heard and large corporations to be understood. 

 

New Mexico Independent Voters Appear to be Ready for Change

The national sea change of politics in both the Republican and Democratic primary has been difficult to miss.  The Republicans have Donald Trump and the Democrats have Senator Bernie Sanders; both represent a non-traditional candidate and unique messaging.  Both are focused on changing what they view as the status quo at the federal level.

The primary election cycle got me thinking to take a look at one of the professions tracked in the annual Garrity Perception Survey: Federal Government Officials.

Garrity Perception Survey Reveals New Mexicans want Business Owners and Executives More Involved with Improving New Mexico’s Economic and Social Issues

For Immediate Release

Contact: Tom Garrity, tom@garritypr.com, 505-898-8689

Reaching the New Mexico Millennial

The New Mexico Millennial (NMM) generation is shifting its access of news and information at a quicker rate than other generations.  The NMM relies upon digital sources (blogs, internet new sites and social networking) more than traditional news and information sources (television, radio, newspaper).

While this shift is reflected in major population centers, the NMM flight from traditional to digital media also highlights a significant rift when compared to all New Mexico residents.

The Garrity Group Awarded Top Honors at 2016 NMPRSA Cumbre Awards

Albuquerque, NM – October 2016 - The New Mexico Public Relations Society of America announced the winners of its annual Cumbre Awards. The 2016 Cumbre Awards celebrated the best campaigns and tactics of public relations work from 2015 and acknowledged the achievements of professionals in the industry. The Garrity Group was awarded top honors including Best of Show for a Tactic for the work on The Garrity Perception Survey.

The Garrity Group won a total of five awards for their work completed in 2015.

Awards included:

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