Using Digital Media to Fill the Crisis News Bottle

We can apply the adage “the more things change, the more they stay the same,” to politics, college football and crisis communication strategy.

In the spirit that good policy fosters good public relations, organizations that show compassion to the “victims” of a crisis will do better to win in the courtroom of public perception than those that opt to focus on protecting their legal case. Minimizing the public lifespan of a crisis is based on how effectively you can communicate to your target audiences.

4 Reasons Why Your Organization Should Attend the September 15 Workshop Harnessing the Power of Electronic Media

Electronic media is constantly evolving and is affecting everyone’s day-to-day life. Ten years ago, most individuals would be equipped with a flip phone in one hand and a digital camera in the other. Fast forward to 2015 and cell phones have better resolution cameras than most digital cameras, “smart” watches can predict the weather and  oven temperature can be controlled remotely. Not to mention the ease of sharing photos or raw video with social media applications like Instagram, Facebook, Periscope and Snapchat.

Garrity Perception Survey Reveals New Mexicans have Increased Trust in Police Officers, One-Third Say Economy is Worse Off

Albuquerque, NM - The 2015 Garrity Perception Survey (GPS) results reveal New Mexico residents’ digital media use is on the rise, traditional media as a news source is declining and one-third of the state’s residents think the economy is worse off than two years ago. This year marks the fifth annual survey to be released by New Mexico based public relations firm, The Garrity Group.

#NMLEG Delivers More Than 138M Impressions at End of Session

The New Mexico Legislative session came to a close on March 21, 2015 and the #NMLEG hashtag (the official hashtag for the New Mexico Legislative Session) has reached more than 138 million timeline deliveries over the 60 days. From January 20, the beginning of the session, through March 21, the end of the session, Twitter has seen the #NMLEG hashtag populated by 4,620 contributors in 44,604 tweets, reaching 8,061,124 individuals. The data is pulled from The Garrity Group’s Hashtracking account. The online conversations ranged from education, health, poverty, the economy, to labor and right-to-work laws and reform.

GPS 2015: The Economy, Stress of NM Residents

A survey commissioned by The Garrity Group Public Relations shows that 42 percent of New Mexico residents feel the State’s economy will be “stronger” two years from now.  In contrast, 35 percent of residents feel it will be “about the same” and 16 percent believe the economy will be weaker two years from now; 8 percent of residents are undecided.

Favorability of Major Corporations

Major corporations have never enjoyed “favorable” status among New Mexico residents. Since 2011, favorability of major corporations, among New Mexico residents, has declined 7 percent. 

Favorability of Out-of-State Corporations

Since 2011, out of state corporations have seen tremendous swings in favorability among those involved in the state’s political system.  Among New Mexico residents there has been little change since 2011 (increase of 1 percent).

Favorability of Small Business

The favorability of small business is relatively unchanged among New Mexico residents, down 1 percent since 2011.  Independent voters are the most favorable of small business, followed by Democrats.  Republicans were least favorable toward small business in 2014.

Favorability of Farm & Ranch Industry

The farm and ranch industry is significant in New Mexico.  Whether it is the dairy industry or chili harvest, agriculture and ranching defines our state in many ways.

Trust of Journalists

New Mexico politicos and residents read, listen and watch what journalists create every day.  But it doesn’t mean they trust what journalists are reporting.  Since 2011, New Mexico residents’ trust in journalists has declined 5 percent. 

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